![]() Naturally, with the development of methods to solve the puzzle more efficiently, came a strong desire for competition. The complexity coupled with the colorful patterns led to the Rubik's Cube's immense popularity and presence in pop culture. Since its release in the late '70s, the Rubik's Cube - from its Hungarian inventor Professor Ernő Rubik - has fascinated millions of people around the world. ![]() RUBIK'S CUBE®, owned by Spin Master, a leading global children's entertainment company, has announced an unprecedented sponsorship with the World Cube Association (WCA).
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